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Hoover, AL (December 2011) ~ Rotorcraft Professional, published by Oak Mountain Media, LLC in Hoover, AL, has applied for membership in the Audit Bureau of Circulations (ABC).

Established in 2007, Rotorcraft Pro magazine is published monthly and features important information about the aviation and rotorcraft industry specifically. Rotorcraft Pro provides content that includes the industry resources for products and services, as well as the latest news and industry trends.

“Our application for membership in the Audit Bureau of Circulations demonstrates our commitment to validating our circulation to our advertisers.” said Brig Bearden, publisher. “It also demonstrates our desire to manage our readership database at the highest possible standards”.

Michael J. Lavery, ABC’s president and managing director, said, “Today’s media marketplace is more competitive than ever before. In addition, advertisers are demanding increased accountability from the media they use. Publishers need every marketing edge to meet these challenges. We are pleased Rotorcraft Professional recognizes that ABC will assist in achieving the objectives of both publishers and advertisers. We welcome their application for membership.”

ABC is a forum of North America's leading magazine and newspaper publishers, advertisers and advertising agencies. The organization provides credible, verified information essential to the media buying and selling process. ABC maintains the world’s foremost online database of audited circulation information and a growing array of readership, audience and Web site usage data. ABC’s digital arm, ABC Interactive, is one of the world’s leading independent auditors of Web sites and digital ad-based technology. To learn more, visit http://www.accessabc.com.


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