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09
Air BP launch loyalty card for general aviation fuel

Air BP has launched general aviation’s first direct cash back reward card in conjunction with Citibank Worldwide. Known as the Sterling Reward Prepared Visa Card, the aviation fuel supplier launched the product at London Biggin Hill Airport, which will allow card holders to receive credit after purchasing Air BP aviation fuel.

Customers who are issued with the new card will receive the equivalent of one cent (US) onto the card for every one gallon (3.785 litres) of fuel purchased from any Air BP Sterling Card acceptance location worldwide. For the UK market, they will save approximately 1.6 pence per 10 litres of fuel, depending on the current exchange rate.

The card can be used internationally, online and by phone. As part of the launch programme, London Biggin Hill Airport has been chosen as the first site to offer special rewards, including a promotional period which will run until the end of March 2014, where card holders can benefit from ten times the normal cash back.

“We are delighted to launch the new Sterling Reward Visa Card in the UK at Biggin Hill, a highly appropriate venue as a leading partner airport and one of London’s busiest private airports,” said Miguel Moreno, general manager of general aviation at Air BP. “We anticipate that the exciting new offering will be welcomed by our existing Sterling Card holders, and will attract new customers to Air BP.”

The card was revealed to the US market earlier in the year at the NBAA convention in Las Vegas. Owners of the exisiting Sterling Card holders in Spain, Portugal, and France will be able to apply for the new reward card in the coming months, with launches in Australia and New Zealand as well as other countries in 2014.

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