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Scheyden Precision Eyewear Saves the Coolest Air Show in North America

(HUNTINGTON BEACH, CA) – Scheyden Precision Eyewear – the market leader for premium lenses and frames engineered for aviation, fishing and golf, among other pursuits – announces that it has become title sponsor of the Second Annual Catalina Air Show, thus saving the event to be held Sept. 7-8 on a resort island off the coast of Southern California.

Quickly becoming one of the region’s most popular social outings, the event brought major spikes in ferry traffic and nearly maxed out Catalina’s hotels in 2012. It is now named the Scheyden Catalina Air Show, and will feature Team Scheyden’s “Super Dave” Mathieson. He flies the customized Scheyden MX2 advanced aerobatic aircraft while sporting the best-selling Scheyden Fixed Hybrid Jet-A sunglasses and the brand’s newly launched True Aviator watch.
Even with a swell of support from local businesses, it looked like the air show would go the way of many that have been recently canceled.

“I couldn’t let that happen right in our own backyard,” says Jeff Herold, company founder and an instrument-rated private pilot. “This historic harbor is so gorgeous, so unique to the pilots who fly here that I just had to get involved. And where else can you watch an air show from a beach, a yacht or simply floating on an air mattress! There should be a huge number of aircraft flying in for the event so I hope they book early.”

One of the feature acts will be the rare aerobatic Red Bull Helicopter flown by Chuck Aaron, the only pilot in the U.S. licensed to perform with a helicopter. Other pilots scheduled to appear in the Saturday flight portion of the show include Clay Lacey in his DC-3 and John Collver in an A-T6. Also flying over Avalon Bay will be Team Rocket Aerobatics from Canada, Melissa Pemberton in The Edge 540 and Jon Melby in his “Muscle” Bi-Plane. The planes will be on display for spectators to view throughout the weekend at the Airport in the Sky.

“When you take a resort destination like Catalina, with its Hollywood ties, its proximity to Los Angeles and the natural amphitheater, you have a perfect combination for a great spectator event,” says Dan Teckenoff, creator of the Scheyden Catalina Air Show. “Jeff totally gets the beauty of being able to snorkel in warm waters and look up at ‘fireworks in the sky.’ The relationship between Scheyden Eyewear and our air show couldn’t be more symbiotic. It’s great pilot gear and great pilots on our beloved island.”

The Second Annual Air Show will have resounding sound in the City of Avalon’s Natural Amphitheater. The performance will be broadcast simultaneously on local station KISL.

Designed and manufactured to exacting standards, Scheyden’s distortion-free lenses are hand-ground and polished. Made from the world’s finest materials, they feature a hydrophobic coating to repel water and perspiration, and several layers of magnesium hexafluoride to diffuse ambient light and protect pupils from harsh reflections. The lenses also include a scratch resistant finish and optional polarization. 

Available in a variety lens and frame combinations, category-specific highlights include the Revelry and Panorama Fixed Hybrid models that are heat-resistant and provide superior wrap for maximum sun protection. Additionally, hypoallergenic high nickel silver arms slip securely underneath headwear for lasting comfort.

The Scheyden True Aviator watch was engineered to meet the needs of pilots in the cockpit while providing a level of style suiting high-powered entrepreneurs and executives. Notable features include a digital IFR timer to track final descents and an Aide Memoire Bi-Directional ATIS Bezel for accurate control tower communication – the only timepiece to do so. When not in use the instrument bracelet can be swapped in favor of standard bands for a more formal look.

For more information or to purchase Scheyden Precision Eyewear and the True Aviator watch: www.scheyden.com or 800.851.2758.

Details about the Second Annual Scheyden Catalina Air Show: www.catalinaairshow.com 

About West Coast Trends, Inc.

Based in Huntington Beach, CA, West Coast Trends Inc. was founded in 1990 and is the maker of both Scheyden Precision Eyewear and Club Glove, a worldwide leader in the design and manufacture of premium luggage, golf travel bags, stand bags, club covers and accessories. Its products have been tested and approved by the world’s most demanding travelers, including pilots at all of the major airlines. The overwhelming choice of serious golfers, the company’s Club Glove® products are used by more than 90 percent of PGA and Champions Tour players, according to The Darrell Survey.

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